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Be the gold standard for saving food waste with HelloFresh and KiwiHarvest

Be the gold standard for saving food waste with HelloFresh and KiwiHarvest

Reducing food waste is important to us

The gold standard of fighting food waste with Portia Woodham - Wickliffe

The gold standard of fighting food waste with Portia Woodham - Wickliffe

Spotlighting our food waste progress in partnership with KiwiHarvest


HelloFresh research* reveals New Zealand households have made remarkable progress in reducing food waste in the past year, cutting the annual amount wasted by an estimated $300 million, which is equivalent to feeding 536,000 Kiwis for a year. The findings come as rugby legend Portia Woodman-Wickliffe teams up with HelloFresh and national food rescue charity KiwiHarvest once again for a ‘team talk’ on Kiwis' food waste habits as we get closer to the 2030 deadline for our national targets. Since partnering with HelloFresh in 2023, Portia Woodman-Wickliffe has been actively championing the reduction of household food waste and applauds the significant efforts of Kiwi households.

2024 Food Waste Research And Insights

Top Tips with Portia Woodman-Wickliffe

Score points with the planet and your purse with meal planning
It’s important to be mindful of what you’re putting in your body, and your fridge! By planning your meals in advance, you can make sure that nothing goes to waste.
Portion with a purpose
Not only is portioning one of the best ways to avoid overeating – it can save you money and reduce your food waste too. HelloFresh makes portioning easy, as they come with pre-portioned ingredients – meaning everything in your box ends up on your plate.
Food waste solutions from the ground up
Start regrowing food scraps at home, pop herbs such as green onions roots and basil and mint cuttings and watch them regrow in a few days. This not only cuts down on food waste but provides you with fresh herbs at all times, it's also a great activity to do with your tamariki.
Food Waste Fighting Whānau
Donate to a food waste charity like Kiwi Harvest, whether that’s through donating product, volunteering time or a monetary donation to offset your household food waste.
Sit down for five, to save five
Sit down for five minutes and take a moment to plan out your week of meals , assess what is already in the cupboards and what needs to be used up and base your meal planning around this.
Score points with the planet and your purse with meal planning
It’s important to be mindful of what you’re putting in your body, and your fridge! By planning your meals in advance, you can make sure that nothing goes to waste.
Portion with a purpose
Not only is portioning one of the best ways to avoid overeating – it can save you money and reduce your food waste too. HelloFresh makes portioning easy, as they come with pre-portioned ingredients – meaning everything in your box ends up on your plate.
Food waste solutions from the ground up
Start regrowing food scraps at home, pop herbs such as green onions roots and basil and mint cuttings and watch them regrow in a few days. This not only cuts down on food waste but provides you with fresh herbs at all times, it's also a great activity to do with your tamariki.
Food Waste Fighting Whānau
Donate to a food waste charity like Kiwi Harvest, whether that’s through donating product, volunteering time or a monetary donation to offset your household food waste.
Sit down for five, to save five
Sit down for five minutes and take a moment to plan out your week of meals , assess what is already in the cupboards and what needs to be used up and base your meal planning around this.
The Work of KiwiHarvest

The Work of KiwiHarvest

KiwiHarvest has been at the forefront of food rescue efforts in New Zealand, helping to bridge the gap between surplus food and those in need. By collecting and redistributing surplus food that would otherwise go to waste, they provide vital nourishment to vulnerable communities while helping to reduce the environmental impact of food waste. Since 2012, Kiwi Harvest has rescued over 13 million kilograms of food and prevented significant amounts of greenhouse gas emissions from being released into the atmosphere. Their work not only feeds thousands of families but also promotes sustainable food practices that are critical to the future of New Zealand.

Kicking goals for KiwiHarvest with Portia

HelloFresh Food Waste Reduction & Sustainability

Our Sustainability Efforts
At HelloFresh, sustainability is at the heart of everything we do. Our commitment extends beyond food waste to eco-friendly packaging, ethical sourcing, and a focus on sustainable farming practices, all designed to make a positive impact on our planet.
Learn more
Giving Back Through KiwiHarvest
Our partnership with KiwiHarvest allows us to give back to communities across New Zealand by rescuing surplus food and redistributing it to those who need it most. Find out how you can get involved with KiwiHarvest below.
Learn more
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Make home cooking easy with HelloFresh

Make home cooking easy with HelloFresh

Not sure what to make for dinner? Receive the most delicious easy-to-cook meals at your door every week. Packed to stay fresh, our meal kits fit perfectly into your fridge and come with super easy recipes that turn out amazing every time.
Not sure what to make for dinner? Receive the most delicious easy-to-cook meals at your door every week. Packed to stay fresh, our meal kits fit perfectly into your fridge and come with super easy recipes that turn out amazing every time.