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We've been hard at work helping to revolutionise the way you cook, and we're delighted that this hasn't gone unnoticed: HelloFresh in the press!

HelloFresh in the Press

HelloFresh in the Press | HelloFresh

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HelloFresh in the Press

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New Zealand, 6 June 2025 - The kitchen has long been the heart of Kiwi homes, but it’s now ground zero for a growing modern pressure: the erosion of leisure time.
Dubbed the ‘leisure leak’, the nationally representative study conducted by HelloFresh of more than 1,000 people found that when life gets busy, 37% cut back on cooking, 58% spend less time on hobbies, and 52% reduce social time.
The research revealed busy lifestyles are increasingly forcing Kiwis to sacrifice the simple rituals that support wellbeing – with cooking, hobbies and socialising among the first to go.

The leisure leak in New Zealand – Kiwis are cutting back to keep up

New Zealand, 3 February 2025 – HelloFresh is proud to become the official meal kit partner of the Blues men’s and nib Blues women’s rugby teams.
The announcement comes with the Super Rugby Pacific and Aupiki squads now into preseason training ahead of an action-packed 2025 schedule.
This multi-year partnership will see HelloFresh supporting the Blues across bringing fresh, tasty, and convenient meals to players and fans alike.

HelloFresh deliver for the Blues

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Our Leadership

Founder &amp; CEO, HelloFresh Australia 
Founder and CEO of HelloFresh Australia, Tom Rutledge is a self-taught cooking enthusiast and 2011 MasterChef Australia contestant. Tom’s strong skillset in general management and online business operations has seen him successfully establish and grow several businesses in the start-up sector. In 2010, he competed in the third series of MasterChef, where he successfully made it to the top 24 contestants. Following his invaluable experience on MasterChef, Tom put these skills into practice and founded Mr. Perkins &amp; Co., a boutique gourmet home food delivery service. The business was the first proponent of the Meal Kit concept in Australia and ultimately lead to Tom being approached by HelloFresh to launch the company into Australia in 2012.

 Tom Rutledge

Managing Director, HelloFresh New Zealand

Claudia Baptista-Fernandes

Head of Culinary, HelloFresh Australia 
Hannah, is an Accredited Practicing Dietitian and culinary nutrition, communications and marketing specialist with over 10 years’ experience in the food industry. Hannah’s current role as Head of Culinary at HelloFresh utilises her expertise in product, recipe and menu development to lead a team of chefs, nutritionists, dietitians and food scientists. She oversees the culinary strategy and manages the entire recipe creation process. Hannah sees value in the influential role HelloFresh can play in providing a product that makes cooking healthy meals achievable for all.

Hannah Gilbert

More information about the HelloFresh Group

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