Reducing food waste is important to us
And new research shows the impact we are making through our partnership with KiwiHarvest, but there’s much more to be done.
The gold standard of fighting food waste with Portia Woodham - Wickliffe
Spotlighting our food waste progress in partnership with KiwiHarvest
HelloFresh research* reveals New Zealand households have made remarkable progress in reducing food waste in the past year, cutting the annual amount wasted by an estimated $300 million, which is equivalent to feeding 536,000 Kiwis for a year. The findings come as rugby legend Portia Woodman-Wickliffe teams up with HelloFresh and national food rescue charity KiwiHarvest once again for a ‘team talk’ on Kiwis' food waste habits as we get closer to the 2030 deadline for our national targets. Since partnering with HelloFresh in 2023, Portia Woodman-Wickliffe has been actively championing the reduction of household food waste and applauds the significant efforts of Kiwi households.
2024 Food Waste Research And Insights
Our research reveals that New Zealand has made remarkable strides in reducing food waste. Over the past year, food waste has decreased by $300 million, a significant reduction from 12.2% to 9%, thanks to the collective efforts of organisations like KiwiHarvest and HelloFresh. Nearly half of all NZ households have reduced their food waste in the last 12 months. Those more likely to have reduced food waste were Māori/Pasifika families, EcoActive households and those who have used recently used HelloFresh. Driving this decrease are rising food prices, individuals buying less food, and better food storage. On average, Kiwis still throw away about 86 kilograms of food per household each year, but with continued awareness and practical food waste solutions, this number is dropping. These positive changes reflect a growing movement towards sustainable food practices and financial savings, empowering households across New Zealand to continue reducing their waste and environmental footprint.
Top Tips with Portia Woodman-Wickliffe
Do your part in further reducing the cost of food waste with these simple and practical tips and make a lasting impact on the environment.
Score points with the planet and your purse with meal planning
It’s important to be mindful of what you’re putting in your body, and your fridge! By planning your meals in advance, you can make sure that nothing goes to waste.
Portion with a purpose
Not only is portioning one of the best ways to avoid overeating – it can save you money and reduce your food waste too. HelloFresh makes portioning easy, as they come with pre-portioned ingredients – meaning everything in your box ends up on your plate.
Food waste solutions from the ground up
Start regrowing food scraps at home, pop herbs such as green onions roots and basil and mint cuttings and watch them regrow in a few days. This not only cuts down on food waste but provides you with fresh herbs at all times, it's also a great activity to do with your tamariki.
Food Waste Fighting Whānau
Donate to a food waste charity like Kiwi Harvest, whether that’s through donating product, volunteering time or a monetary donation to offset your household food waste.
Sit down for five, to save five
Sit down for five minutes and take a moment to plan out your week of meals , assess what is already in the cupboards and what needs to be used up and base your meal planning around this.
Score points with the planet and your purse with meal planning
It’s important to be mindful of what you’re putting in your body, and your fridge! By planning your meals in advance, you can make sure that nothing goes to waste.
Portion with a purpose
Not only is portioning one of the best ways to avoid overeating – it can save you money and reduce your food waste too. HelloFresh makes portioning easy, as they come with pre-portioned ingredients – meaning everything in your box ends up on your plate.
Food waste solutions from the ground up
Start regrowing food scraps at home, pop herbs such as green onions roots and basil and mint cuttings and watch them regrow in a few days. This not only cuts down on food waste but provides you with fresh herbs at all times, it's also a great activity to do with your tamariki.
Food Waste Fighting Whānau
Donate to a food waste charity like Kiwi Harvest, whether that’s through donating product, volunteering time or a monetary donation to offset your household food waste.
Sit down for five, to save five
Sit down for five minutes and take a moment to plan out your week of meals , assess what is already in the cupboards and what needs to be used up and base your meal planning around this.
The Work of KiwiHarvest
KiwiHarvest has been at the forefront of food rescue efforts in New Zealand, helping to bridge the gap between surplus food and those in need. By collecting and redistributing surplus food that would otherwise go to waste, they provide vital nourishment to vulnerable communities while helping to reduce the environmental impact of food waste. Since 2012, Kiwi Harvest has rescued over 13 million kilograms of food and prevented significant amounts of greenhouse gas emissions from being released into the atmosphere. Their work not only feeds thousands of families but also promotes sustainable food practices that are critical to the future of New Zealand.Kicking goals for KiwiHarvest with Portia
To ensure that the critical work of food waste reduction continues, HelloFresh and KiwiHarvest are calling on your help to raise funds. With your support, KiwiHarvest can continue rescuing surplus food and delivering it to families in need across New Zealand.
HelloFresh Food Waste Reduction & Sustainability
Our Sustainability Efforts
At HelloFresh, sustainability is at the heart of everything we do. Our commitment extends beyond food waste to eco-friendly packaging, ethical sourcing, and a focus on sustainable farming practices, all designed to make a positive impact on our planet.
Giving Back Through KiwiHarvest
Our partnership with KiwiHarvest allows us to give back to communities across New Zealand by rescuing surplus food and redistributing it to those who need it most. Find out how you can get involved with KiwiHarvest below.
Our Sustainability Efforts
At HelloFresh, sustainability is at the heart of everything we do. Our commitment extends beyond food waste to eco-friendly packaging, ethical sourcing, and a focus on sustainable farming practices, all designed to make a positive impact on our planet.
Giving Back Through KiwiHarvest
Our partnership with KiwiHarvest allows us to give back to communities across New Zealand by rescuing surplus food and redistributing it to those who need it most. Find out how you can get involved with KiwiHarvest below.
